Invest in Your Own (Unstoppable) Blockchain Name

Ade M. Campbell
3 min readMar 25, 2020

“Words do have power. Names have power. Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it.” — Ursula K. Le Guin, The Wave In The Mind

Names can be important, powerful investments in this connected internet age, and so too in the more monetized one that’s coming.

With some spare Ethereum, you might decide to invest in your own blockchain domain and/or wallet name for web3.

Ethereum Name Service

ENS or the Ethereum Name Service app is where you can buy your very own ‘human-readable’ Ethereum name using MetaMask etc. This will give to your web3 wallets a more accessible touch. In fact, Coinbase recently integrated ENS, making it far easier to send crypto to short names rather than long addresses.

Another cool thing is that these names are trade-able just like any ‘crypto-collectible’ or rare NFT, so you can potentially make a profit by buying and speculating on highly popular names that may one day be in demand. This can be done on the Opensea marketplace.

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Ade M. Campbell

Writer, artist, permaculture explorer of new tech, generative AI, VR, web3, NFTs: Ade’s Press